I am constantly receiving contact emails from people seeking help with their search engine rankings and when I tell you I have seen just about every nightmare imaginable I am understating but this past week I saw one of the most horrific things ever.

A very nice lady emailed me about her permanent cosmetics site, I get a lot of these because my client Theresa Judd dominates the search engines for just about every permanent cosmetic term you can image, but I digress. This lady had used one of these ‘free’ website builders and the entire site is done using Flash. I told her about the problems search engines had with Flash and ranking well. She promptly went back to the company that these sites ran under and mentioned what I had said. They emailed her back and very nicely told her they had ‘forgotten’ to turn on the SEO features on her site but they were now working properly.

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I recently hooked up with a marketing company in Ohio, really nice people and they do really nice work but I have been absolutely mortified at some of the code on their client’s sites. “Educating” this marketing company so they can explain the problems to their customers has been fairly easy, they are smart people, but educating their client’s programmers seems like it may be one of the most daunting challenges I have ever faced.

What I don’t understand, and maybe will never understand, is why most programmers do not use the information they have for a page in ways that would enhance the customer’s site and better the chances of great search engine rankings. Let me give you a fictional example:

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