I recently hooked up with a marketing company in Ohio, really nice people and they do really nice work but I have been absolutely mortified at some of the code on their client’s sites. “Educating” this marketing company so they can explain the problems to their customers has been fairly easy, they are smart people, but educating their client’s programmers seems like it may be one of the most daunting challenges I have ever faced.

What I don’t understand, and maybe will never understand, is why most programmers do not use the information they have for a page in ways that would enhance the customer’s site and better the chances of great search engine rankings. Let me give you a fictional example:

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